Perspectives, insights and tips for all things related to user experience design.
What’s the difference between experience maps and customer journey maps, and how can you create a journey map yourself? The Benefits of Journey Mapping User… Read More »How to Create a Customer Journey Map and Map user Experiences
Customer Journey Mapping and Experience Mapping probably sound awfully similar to the uninitiated. If you’ve found yourself in this position, you may ask what every… Read More »The 1 Simple difference between customer journey maps and experience maps
Why Isn’t there More Motion in the Ocean? Motion tells a story[1], and Designers are nothing if not storytellers. So why is Motion still so… Read More »2 Minute Master: Motion, the Overlooked Element of UI Design
Getting Touchy-Feely with Texture It’s time to embrace your sensitive side and get to know ‘Texture’ a little better. In the Elements of Design, Texture… Read More »2 Minute Master: The Touchy-Feely ‘Texture’ Element of Design
The Element of Form is, Like, So Deep… Okay, so maybe not that kind of ‘deep’. As an element of design, Form is what lends… Read More »2 Minute Master: The ‘Form’ Element of Design
Shapes, Feel and Personality ‘Shape’ is an often overlooked member of the 7 Elements of Visual Design. It’s so fundamental that it almost feels… basic.… Read More »2 Minute Master: The Design Element of Shape
Color Theory, Visual Design & Sir Isaac Newton ‘Color’ is one of the 7 Elements of Visual Design. And you could spend hours going deep… Read More »2 Minute Master: Using Color Theory in Web Design
Line is a Foundational Element of Visual Design Specifically, the ‘Line’ Element of Design one of 7 Elements of Visual Design. Lines can be straight,… Read More »2 Minute Master: Using Line Elements in Web Design
The Design Element of Space Space, simply put, is the plane upon which the objects in your design lay. And, it’s one of 7 Elements… Read More »2 Minute Master: Using White Space in Web Design
You have fantastic ideas. You understand the problem and can see the whole picture forming perfectly inside your head. Synapses firing like Brad Cooper in… Read More »Great Designers are Storytellers: The Art of Selling People on Your Ideas