How get your ideas to spread… It’s not new a new question; it’s now fundamental. The term ‘viral’ is no longer unique; it’s universal.
There’s a good chance you may have heard of Seth Godin before. In short, Seth is a marketing guru. He gave a TED talk a while back, and it’s just as true now (or more so) than it was then. To get your ideas to spread, you need to be a little on the fringe. You must get the attention of the people who will care — who you can sell to — until they start selling your idea for you.
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Originally posted May 14, 2014